Tiny units form a town.
And to us, the smallest unit of a town is its people. Each person’s activity becomes a dot, and as they interact with each other, it becomes a surface, and the town begins to move and shuffle in response to the social and cultural activities that are born there. In this process, we believe that by connecting different elements, the town itself will become a colorful attraction, rather than a temporary blip.

Nihonbashi Kabuto-cho
In the early Meiji period (1868-1912), Eiichi Shibusawa, the father of modern Japanese economics, settled in this area. He went on to establish Japan’s first bank, the First National Bank, and the Tokyo Stock Exchange. However, with the computerization of stock trading, the people and companies that used to gather there are now leaving or have already left, and in recent years the area has lost its color. Now, however, a new color is beginning to spread in the city.

A media that carefully creates invisible contexts
The new colors of Kabutocho, or in other words; the activities of the people and their connections, have a new context. This website carefully weaves together those invisible connections and their contexts. By digging deep into the little-known stories of each person, we will bring out the charm and character of the ever-changing Kabutocho.

The People Who Make Up Kabutocho
In Kontext, we will write about the people who make up Kabutocho by dividing them into three categories: “Color – people who add color to Kabutocho,” “Joy – people who enjoy Kabutocho,” and “Curiosity – the curiosity created in Kabutocho”. These include not only store owners and staff, but also people involved in urban development, architecture, design, and art.


Supported by

Heiwa Real Estate Co., Ltd.

Planning and production

Media Surf Communications inc.

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