icebreaker is an outdoor and lifestyle clothing brand that produces high-quality clothing using New Zealand merino wool.


The brand is known for its quality, but also for its ethical approach, including long-term contracts with animal welfare and environmental protection farms, and a supply chain that ensures traceability. Represented in Japan by GOLDWIN INC..

We are in charge of the planning and production of websites, SNS, and various tools, with a focus on print media.Among them, “JOURNAL” asks what the future of affluent lifestyles is through interviews with people in Japan and abroad who live and work in a way they can relate to, rather than directly, in order to convey their brand philosophy.

Project Owner


Planning and production

Media Surf Communications inc.

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